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Friday, June 19, 2009

The Iowa Republican: 30 pieces of silver

Excerpted from this post at The Iowa Republican

About a month ago, I wrote about the Iowa Department of Economic
Development (IDED) selecting one of the world's largest (and most
expensive) PR firms, Burston-Marsteller, to help market the state.
Previously, that contract had been the sole territory of the Integer
Group, a Des Moines based PR and advertising firm. The key selling
point to IDED was the fact the Burston-Marsteller's efforts to market
the state would be spearheaded by a local affiliate,
Larson-Shannahan-Slifka Group, headed by Chuck Larson, Jr. and Karen
Slifka, long-time Iowa Republican operatives. But the fallout was
immediate, with many PR and marketing leaders in Iowa questioning the
wisdom of moving $3 million of the total $6 million contract to
Burston-Marsteller.

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Mike Schramm
Andy Szal

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