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Friday, May 29, 2009

The Iowa Republican: Larson to the dark side?

Excerpted from this post at The Iowa Republican

There has been a throw down of sorts over who the Iowa Department of
Economic Development (IDED) selected to market the state. IDED
selected Burson-Marsteller, one of the world's largest and most
expensive PR firms. The CEO of Burson-Marsteller is Mark Penn, Hillary
Clinton's chief strategist during her presidential campaign.
Burson-Marsteller got the $3 million dollar deal with IDED because of
its affiliation with a Des Moines based firm lead by Chuck Larson,
Jr. Larson is a former legislator, U.S. Ambassador, and is partners
with Karen Slifka, another GOP operative, and Joe Shannahan, a
Democrat operative. Larson is slated to be the general strategist the
PR IDED. Iowa based Integer Group will still handle the tourism PR
work.

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Mike Schramm
Andy Szal

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