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Thursday, March 12, 2009

John Deeth Blog: What's Your Shade Of Green?

Excerpted from this post at John Deeth Blog

Interesting article at Worldchanging that argues there's really three different types of environmentalism going on: bright green, light green and dark green. Shorthand definitions: Bright green: "any vision of sustainability which does not offer prosperity and well-being will not succeed." This reminded me of Rep. Jay Inslee's book, Apollo's Fire: Igniting America's Clean Energy Economy. "Light greens strongly advocate change at the individual level. The thinking is that if you can get people to take small, pleasant steps (by shopping differently, or making changes around the home), they will not only make changes that can begin to make a difference in aggregate, but also begin to clamor for larger transformations."

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Mike Schramm
Andy Szal

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