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Wednesday, July 25, 2007

The Real Sporer: Tom Tancredo's Great New Iowa Ad

Excerpted from this post at The Real Sporer

Wow, a politician is finally listening to the Real Sporer. We have
been saying for years that the most effective TV ad would feature the
candidate talking to the public, now Tom Tancredo is doing it. We just
saw the new ad-Tom Tancredo speaking against a plain black background.
Imagine that, a Presidential candidate actually just addressing the
audience, foregoing the use of camera magic to create direct or
subliminal marketing messages. We've always felt that Tom Tancredo is
among the most obviously sincere of politicians and man does this ad
evidence that proposition. The basic format of the ad is nothing more
than the pre-television radio and MovieTone sound bite. Before TV's
ability to manipulate imagery, the actual words employed by
politicians were more important than the far less tangible concept of
imagery. Tancredo clearly feels his message is the most important
feature of his campaign.


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Mike Schramm
Andy Szal

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