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Friday, June 01, 2007

Cyclone Conservatives: Senator McCain's "Dual-Message" Advertisement

Excerpted from this post at Cyclone Conservatives

I was reading a story on the Weekly Standard website tonight and in the middle of most of the stories, Senator McCain's campaign has been running advertisements. They are slightly animated and they either ask for readers to 'sign a petition' against some sort of liberal position or to join the Senator's Campaign. Both of which are designed to help their campaign by getting your information. Very standard campaign tactics. However, this one particular advertisement caught my attention. For the wrong reasons, I might add. The ad asks, "Outraged by Pork?" Well, Senator, I am definitely outraged by pork-barrel spending but I certainly am not against the pork on my grill or the purebred Chester Whites and Durocs on my farm. I know that most people refer to excessive government spending and waste as 'pork'; however, it also just struck me as poor messaging.

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Mike Schramm
Andy Szal

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