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Friday, September 22, 2006

Nussle & Flow: Nussle Unveils "If-It-Ain't-Broke, Fix-It" Plan

Excerpted from this post at Nussle & Flow

The FIX is in, folks. With only 47 days left before the election, my Better Half has unveiled his "If It Ain't Broke, Fix It" Plan (so much for his Grammatically-Correct English initiative). The key to effective advertising, whether it be a product or a candidate (I apologize for using redundancy again), is how you manipulate the public into buying into something they don't really need, say a fully-loaded Hummer or the Truth - both of which can be extremely dangerous if not handled correctly. Using this precept, Jim plans on taking it one step further by creating the illusion that we need to fix something that isn't really broken.

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Mike Schramm
Andy Szal

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